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Kamdhenu Paints


Construction steel maker Kamdhenu Ispat has forayed into paint manufacturing and has set up its first plant with an initial investment of Rs 30 crore at Bhiwadi in Rajasthan, a company release said. The company is entering the home décor sector with its luxury paint brand Colour Dreamz. Commenting on the development, its Chairman, Mr Satish Kumar Agarwal, said, “We have strategically invested into paint segment with a view to harness the immense opportunity that the booming construction sector is offering. The project is being financed with a combination of bank credit and internal accruals,” he said. The company is targeting decorative or architectural segments of paint. The Indian paint industry is growing at the annual rate of around 18-20 per cent. The company had also entered the housing sector earlier this year.


PAINTS
Re Defining colours
Growing with its diversification mantra, Kamdhenu Ispat Ltd. has embarked into business vertical of Paints. In its efforts to become a one-stop construction materials provider company, Kamdhenu Ispat Ltd. has been aggressively exploring business potentials in different segments. With rising demands for products of superior quality, the company has specifically channelled its strength into the production of Kamdhenu Paints.

Kamdhenu Ispat Ltd. is having its own modernized Paint manufacturing unit at Chopanki, Bhiwadi in Rajasthan. The company has fully geared up for his latest venture and has opened up marketing network across the country through channels of distributors & dealers. The company is manufacturing an entire Decorative & Designer Range of products i.e. Emulsions, Enamels, Distempers, Textured & Designer Finishes, Primers & ancillary products in this unit.

The Company has targeted to reach out across the country with its wide range of paint products. To begin with, Company is aiming to reach the markets of Punjab, Chandigarh, Himachal Pradesh, J & K, Delhi, Haryana, Rajasthan, Madhya Pradesh, Uttar Pradesh and Uttarakhand in its first phase.

For this the Company is utilizing its wide dealer and distributor network and has build up a new base of dealers & stockists. In order to further strengthen its marketing network, the company has a dedicated team of marketing professionals for the sales & marketing of Kamdhenu's range of products.